Code like it’s 1995

20061012280

When I started my previous job two and a half years ago, I was a bit surprised by a technique they were using to track page views. It was the classic inclusion of a uniquely named 1x1px image in the page and tracking requests for that image. At that time I was under impression that concept had long been forgotten.

Today I was given some code to insert into a website for tracking email newsletter links:


<script language="JavaScript">
<!--
document.write('<img src="http://coolertracks.emailroi.com/tracks2.ice?un=XXXXXX&' + window.document.referrer + '" height=1 width=1/>')
//-->
</script>

Wicked. One look at their site kinda explains it. I dig the custom .ice file extension though.

Comments

  1. matches 20061013

    Oh man, the good ol’ days.

    What was even better was when you finally asked about that method of tracking and it was revealed that we hadn’t been using it for years and yet continued to put that stupid gif in there.


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